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Ad Products

Reach coveted audiences by featuring your brand in native placements across Zillow Group brands and devices. Integrate your message into the user experience with ad products that are perfectly formatted for every device to achieve outstanding performance results.

Search Ads

Increase awareness with Zillow Group’s top-funnel audience as they scroll through the search feed looking for a place to call home.

Download Spec Sheet
Ad Specifications
Header
Up to 25 characters including spaces
Subheader

Up to 70 Characters including spaces

Background Image
1396 width x 627 height (image will be scaled down but this asset is 3x larger to accommodate Retina displays) max file size 100k; image must not contain a logo or copy; clear, crisp, beautiful images work best; supported creative types: jpeg, gif or png
Logo
450 width x 336 height on a transparent background (image will be scaled down but this asset is 3x larger to accommodate Retina displays) max file size 50k; supported creative types: gif or png

Property Ads

Drive consideration with low-funnel audiences as they hone-in on a particular home with Zillow Group’s Native Property Integration.

Download Spec Sheet
Ad Specifications
Header
Up to 25 characters including spaces.
Subheader

Up to 70 Characters including spaces

Background Image
1.) Trulia Desktop Image: 828 width x 372 height 2.) Trulia Mobile and Zillow Desktop Image: 390 width x 390 height (images will be scaled down but this asset is 3x larger to accommodate Retina displays) max file size 100k; image must not contain a logo or copy; clear, crisp, beautiful images work best
Call to Action
Up to 15 characters including spaces* Copy must not include italicized or all capital letters
Logo
Logo: 244px width; ideally on a transparent background (image will be scaled down but this asset is 3x larger to accommodate Retina displays) max file size 50k. Supported creative types: svg, gif, jpg or png

Home Expenses Ads

Reach low-funnel users and present your brand as an invaluable amenity while home shoppers narrow down their search to specific properties.

Download Spec Sheet
Ad Specifications
Header
Up to 35 characters including spaces
Subheader
  • SUBHEADER OPTION 1: Up to 70 characters including spaces
  • SUBHEADER OPTION 2: Two bulleted line item description: Up to 35 characters including spaces per bullet
Price
  • PRICE QUOTE OPTION 1: Single Price Example (recommended): $24.99
  • PRICE QUOTE OPTION 2: Price Range Example (recommended, whole numbers only): $24–49
Call to Action
Up to 15 Characters including spaces
Logo
Color logo on transparent background with a height of 48px. Max file size of 50k (image will be scaled down to a height of 16px but will require 3x density for Retina displays); Supported creative types: JPEG, GIF, PNG

Rich Media Ads

Increase engagement with consumers utilizing Zillow Group’s interactive lightbox expandable rich media integrations.

Expandable Hotspot

Download Spec Sheet Demo Preview
Ad Specifications
Unexpanded Ad Unit
Header
Up to 25 characters including spaces
Subheader
Up to 70 Characters including spaces
Background Image
1242 width x 558 height; image must not contain a logo or copy; clear, crisp, beautiful images work best; supported creative types: jpeg, gif or png
Logo
450 width x 336 height on a transparent background; max file size 50k; supported creative types: gif or png
Expanded Ad Unit
Ad Details
Specs vary according to custom expandable unit

Expanded Video Player

Download Spec Sheet Demo Preview
Ad Specifications
Unexpanded Ad Unit
Header
Up to 25 characters including spaces
Subheader
Up to 70 Characters including spaces
Background Image
1242 width x 558 height; image must not contain a logo or copy; clear, crisp, beautiful images work best; supported creative types: jpeg, gif or png
Call to Action
Custom CTA
Logo
450 width x 336 height on a transparent background; max file size 50k; supported creative types: gif or png
Expanded Ad Unit
Ad Header
Up to 25 characters including spaces.
Ad Subheader
Up to 375 characters including spaces.
Logo
240 width x 60 height (image will be scaled down but this asset is 2x larger to accommodate Retina displays) max file size 50k Supported creative types: jpeg, gif or png
Video
Active URL to YouTube video that will be pulled into the Lightbox expand panel. Recommended to provide a unique URL for tracking purposes. Maximum video length 60 seconds.

Expandable Map Locator

Download Spec Sheet
Ad Specifications
Unexpanded Ad Unit
Header
Up to 25 characters including spaces
Subheader
Up to 70 characters including spaces
Background Image
1242 width x 558 height (image will be scaled down but this asset is 3x larger to accommodate Retina displays) max file size 100k; image must not contain a logo or copy; clear, crisp, beautiful images work best
Logo
450 width x 336 height (image will be scaled down but this asset is 3x larger to accommodate Retina displays) max file size 50k Supported creative types: jpeg, gif or png, only the square image can be a logo
Expanded Ad Unit
Ad Details
Specs vary according to custom expandable unit

Insurance Agent Locator

Download Spec Sheet Demo Preview
Ad Specifications
Unexpanded Ad Unit
Header
Up to 25 characters including spaces
Subheader
Up to 70 characters including spaces
Background Image
1242 width x 558 height (image will be scaled down but this asset is 3x larger to accommodate Retina displays) max file size 100k; image must not contain a logo or copy; clear, crisp, beautiful images work best
Logo
450 width x 336 height (image will be scaled down but this asset is 3x larger to accommodate Retina displays) max file size 50k Supported creative types: jpeg, gif or png, only the square image can be a logo
Expanded Ad Unit
Ad Details
Specs vary according to custom expandable unit